# Revenue

### 1. Introduction:

The **Revenue** tab breaks down where your money comes from—and where it’s headed. Track totals from first-time and recurring orders, average order value, and customer profitability.

Use it to:

* Compare revenue from new vs. returning subscribers
* Forecast future income based on current trends
* Understand how each product or subscriber contributes to growth
* Optimize pricing and acquisition strategies

It’s the data you need to drive revenue, and scale with confidence.

<figure><img src="/files/6eMSvf6WHAPWCv7cKl17" alt=""><figcaption></figcaption></figure>

### 2. How to use:

This section helps you understand *how much revenue your subscription business is generating*, where it comes from, and what to expect next:

* **Total Order Revenue**\
  The total amount of revenue generated from *all subscription orders* within the selected period. This includes both *first-time orders* and *recurring orders*.
* **First-Time Order Revenue**\
  The total revenue from *initial subscription orders* placed during the selected time range. This shows how much income comes from new subscribers.
* **Recurring Order Revenue**\
  The total revenue generated from *repeat subscription renewals* during the selected period, helping you measure predictable, recurring income.
* **Average Order Value (AOV)**\
  The average amount spent per order, calculated as:\
  \&#xNAN;*(Total order revenue from first + recurring orders) ÷ (Total number of first + recurring orders)*.\
  This metric helps you evaluate how much customers typically spend per order.
* **Average Revenue per Customer (ARPC)**\
  The average amount of revenue generated by each customer within the selected period. This gives insight into customer value over time.
* **Next Day Estimated Revenue**\
  An estimate of how much revenue you are expected to earn *the next day*, based on queued subscription orders from active contracts.
* **Historical vs. Estimated Revenue**\
  This chart compares two revenue trends:
  * **Estimated Revenue:** Forecasted income based on queued orders for the next ***7, 30, and 90 days.***
  * **Historical Revenue:** Actual revenue from successful orders over the *past 7, 30, and 90 days.*\
    Use this comparison to understand growth trends and plan ahead.
* **Order Amount per Day**\
  Displays the total revenue generated *per day* from successful orders within the selected time range, making it easy to spot daily patterns or spikes.

> 💡 **Tip:** Use **Estimated Revenue** alongside **Historical Revenue** to spot growth trends early. If future estimates drop compared to past performance, it may be a good time to review pricing, discounts, or retention strategies before revenue is affected.

*If you need help, feel free to reach out to us via in-app* [***Live chat***](https://go.crisp.chat/chat/embed/?website_id=c4ae10a3-f762-4968-b35a-c931caf62a96)***,*** [***Book a call***](https://calendly.com/ta-subscription-app-support/30min) *or at* [***support@tech-arms.io***](mailto:support@tech-arms.io)***.***<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://ta-subscriptions-app.easto.io/features/analytics/revenue.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.