> For the complete documentation index, see [llms.txt](https://ta-subscriptions-app.easto.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ta-subscriptions-app.easto.io/features/analytics.md).

# Analytics

### 1. I**ntroduction:**

**Analytics** gives you a complete picture of your subscription business, from big-picture trends to product-level delivery forecasts. It's your go-to tool for tracking performance, uncovering insights, and making smart, data-driven decisions.

The dashboard is organized into four tabs. View details for each tab by clicking the sub-pages below:

* **Overview**: Get a snapshot of your store’s health, with key metrics like total orders, subscription growth, revenue per order, and customer retention.
* **Revenue**: Dive into your earnings. Compare new vs. repeat revenue, analyze order values, and project future income.
* **Subscriptions**: Monitor subscriber behavior, churn, reactivations, and billing health over time.
* **Forecast**: Plan ahead with product-level delivery estimates, perfect for managing inventory and fulfillment.

Every tab includes flexible date filters and comparison tools, so you can track changes over time and spot trends early.

### 2. How to use:

{% stepper %}
{% step %}

#### **Choose metrics**

Choose any of the 4 tabs: Overview, Revenue, Subscriptions and Forecast to view. Each of these tabs reveal key metrics that reflect your business' health, for example: AOV (Average order value) or MRR (monthly recurring revenue).

<figure><img src="/files/jYs6DGhNhFFkpvUa1xmW" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Define time period

You can either choose from the provided range, or any custom period as you like to compare and contrast data. These insights help you better define business strategy and plan stock and inventory as well!

<figure><img src="/files/miN6TF017ths8kDeYc0V" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

*If you need help, feel free to reach out to us via in-app* [***Live chat***](https://go.crisp.chat/chat/embed/?website_id=c4ae10a3-f762-4968-b35a-c931caf62a96)***,*** [***Book a call***](https://calendly.com/ta-subscription-app-support/30min) *or at* [***support@tech-arms.io***](mailto:support@tech-arms.io)***.***


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://ta-subscriptions-app.easto.io/features/analytics.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.